STEEL & JURNE | NOTE TO SELF OPENS JULY 19th  AT THE SEVENTH LETTER FLAGSHIP STORE AND GALLERY
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Roger Gastman | TOOLS OF CRIMINAL MISCHIEF opens June 7, 2014

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TOOLS OF CRIMINAL MISCHIEF  represents the humor and independence of the underground through the methods of misconduct and delinquency. TOCM expresses the artistic freedom of deviant behavior in a “tongue in cheek” style. The philosophy of non-conformity is an attitude rich in history and fun. The TOCM aesthetic shines a light on the irony and stigma that is often associated with a lifestyle people infatuate and romanticize. It is the method behind the brilliant and hilarious madness of the lawbreaker.

Roger Gastman is a collector, curator, graffiti historian and urban anthropologist. This special selection of Gastman’s private collection of TOCM artwork and ephemera conceptually represents the way civil disobedience is practiced and how these methods have influenced artists and society. The danger, history, process, propaganda, spray cans, magic markers, local styles, Internet curiosities and things you can’t un-see are just a few parts of this naughtiness that Roger Gastman fixates on. The oddities and rarities of the ideas executed are what excite him -especially pedestrian graffiti and the strange pop culture references. This is his personal collection that he’s handpicked over several years and for the first time it will be exhibited and on sale to the public. Highlights of the collection span from a wall of 30+ anti-graffiti signage, strange Craig’s List ads, anti-drug photographs and propaganda, original graffiti Garbage Pail Kids cards from around the world, spray paint can prints, and a wall of unusual original and found art significant to Gastman’s personal tastes. To celebrate this exhibition, Gastman and artist THANK YOU X collaborated on a TOCM capsule collection of merchandise (t-shirts, tanks, socks, hats, and more) that The Seventh Letter will release and have available for sale at their Flagship Store, select retailers, and online at theseventhletter.com

About Roger Gastman: Roger Gastman began writing graffiti as a teenager in Bethesda, Maryland, and later parlayed his love for it into a legitimate career, becoming a trusted mediator between the underground art scenes and mainstream culture. He founded and published two respected pop-culture magazines—While You Were Sleeping and Swindle (co-publisher with Shepard Fairey)—as well as more than 30 highly sought-after art books. Gastman served as consulting producer for Banksy’s Exit Through the Gift Shop,which earned an Academy Award nomination for best documentary. In 2013, Harper Collins released Gastman’s The History of American Graffiti—the definitive story behind the most influential art form in the last 100 years—and Jeffrey Deitch asked him to co-curate Art in the Streets at the Museum of Contemporary Art, Los Angeles, which is the first comprehensive U.S. museum survey of graffiti and street art. He curated PUMP ME UP: D.C. subculture of the 1980s at the Corcoran Gallery of Art in 2013 and produced the companion documentary narrated by Henry Rollins, The Legend of COOL “DISCO” DAN, an educational film about D.C. culture and their most prolific graffiti artist. He’s currently directing a documentary for Sanrio/Hello Kitty on the history of the brand and its fans.

About THANK YOU X: THANK YOU X became well known on the streets of Los Angeles for his large iconic Warhol wheat paste. Signing THANK YOU X underneath in a gesture of anonymous gratitude for Warhol’s aesthetic of rebellious integrity, the name accidentally became the artist’s identity. Inspired by the pop tropes and bright colors of that NYC art scene, THANK YOU X has exhibited paintings and sculptures in London, Los Angeles, and in New York at the Hello Kitty Hello Art show. He’s created large installations at the Sundance Film Festival, painted a custom car for Lexus, and is collected by celebrities like Demi Moore and Paul McCartney. THANK YOU X is also a DJ/producer and loves pizza more than anyone.

The Seventh Letter Flagship Store and Gallery
346 North Fairfax Avenue Los Angeles, CA 90036
OPENING RECEPTION: June 7, 2014 | 8-11pm
Exhibit runs through June 21, 2014

Opening Recap at The Seventh Letter | Super Co. With Special guest Chain Gang LA and Lot, Stock and Barrel

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Photos By Sonny Phono

KC Ortiz reports from Thailand

Find out more at: kcortizphoto.com

SUPER CO., CHAIN GANG LA and LOT STOCK & BARREL at The Seventh Letter Flagship Store and Gallery

This Saturday SUPER CO. takes over The Seventh Letter Flagship Store and Gallery with an exhibition, new products, on site embroidery by CHAIN GANG LA, vintage goods by LOT, STOCK and BARREL and more!! Come through this Saturday from noon to 7pm!!
THE SEVENTH LETTER
346 North Fairfax Avenue
Los Angeles, CA 90036
323 549 0007
retail@theseventhletter.com
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ZESER | OBSCURE teaser video by 1xRun.com

ZESER | OBSCURE exhibition and book signing opens May 17, 2014

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ZESER | OBSCURE

Opening reception: May 17, 2014 | Noon – 7pm
Book signing: May 17, 2014 | 2 – 5pm
Show runs: May 17 – 31, 2014

A limited amount of books will be available so get there early! First come, first serve.

The Seventh Letter

Flagship Store and Gallery
346 North Fairfax Avenue
Los Angeles, CA 90036

PUSH x ELEMENT Skateboards capsule collection

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PUSH is a talented artist and designer rooted in the city of Los Angeles. With a creative sensibility developed from years as a muralist and graffiti artist with the MSK/AWR crew, he creates striking visual imagery on walls, canvas, wood, and paper. Part of the highly regarded Seventh Letter artist collective, his work is constantly evolving, pushing his own boundaries just like his contemporaries in skateboarding. One of PUSH’s latest pieces most recognizable to skaters is the massive mural inside The Berrics. Element is proud to collaborate with PUSH, a rising star in the art world who remains dedicated to the streets
that made him.

Recap of past weekend at The Seventh Letter Flagship Store and Gallery

 (Photo by©Jon Lake2014)

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Photos: jonlakephotography.com

KRUSH | LAndmarked featured in Huffington Post

LAndmarked: A Nostalgic view of Los Angeles

By: Rodrigo Ribera D’Ebre

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This past Saturday at The Seventh Letter Gallery, Paul “Krush,” Meraz, a member of world-renowned graffiti crews MSK and AWR, and art collective The Seventh Letter, launched an exhibition of historical landmarks throughout the city of Los Angeles. Like the rest of us who drive all over the city and county like drifters going nowhere and somewhere simultaneously, we often neglect places of significance. However, as Krush began to take more notice of signage and typography of very specific places based on rendezvous points or frequency, he soon realized a sense of loss for the 20th century that is now becoming a fading memory. In today’s highly digitized world where the latest smart phone is replaced months later by a newer, better, or more efficient product, we often romanticize an era where life seemed easier and more slow-placed. Some of the signs can’t ever be replicated, although many locations try to architecturally create a throwback vintage sign for aesthetic purposes, because of their art-deco or streamline moderne fashion, such as the fonts and bright vivid colors that were era-specific. But, as you continue to drive around Los Angeles and pay closer attention, you too might notice the distant memory and affinity for a place you probably didn’t know existed.

In LAndmarked, the exhibition covers a specific spectrum and palette which creates a cohesive façade. These colors are radiant and soothing, and can even represent a climatic warmth of the Los Angeles topography. The volition of colors are meant to compliment the color scheme of the landmarks where the backdrops maintain wide brush strokes and proportional lines that give it depth and texture. These artistic choices are subtleties, which is metaphoric for life’s subtleties in general. Some of the landmarks include: Sam’s Hof Brau, Cole’s, Hop Louie, and Felix Chevrolet. If you grew up in Los Angeles, these are places you might have always remembered or visited yourselves, but in the ever-changing landscape of the metropolis, these places could be gone tomorrow and most wouldn’t notice. It is Krush’s dedication to landmark preservation, something he learned to appreciate from studying graphic design, drawing, typography and graffiti that inspired this exhibition.

His artistic career dates back to the mid 80s at the heyday of graffiti, commuting between Orange County and the San Fernando Valley. This was a time when crew members pushed each other competitively to bring out the best in skill and creativity, something that led to graphic design and an idea that still resonates today. LAndmarked is the beginning of a series of paintings that will capture the nostalgic essence of historical Los Angeles through the perspective of this young artist who maintains a strong connection to the cityscape via signage. The show runs from April 26th – May 10th, 2014 at the Seventh Letter Gallery where other exhibition pieces are available such as t-shirts, prints, and glassware. Don’t forget to get out there and always support your local artists that work feverishly to provide us with different ways of looking at the ecology of our environment.

Read article at: huffingtonpost.com

KRUSH | LAndmarked at The Seventh Letter

KRUSH | LAndmarked


Opening reception: Saturday, April 26, 2014 | 8-11p
On view: April 26 – May 10, 2014

The Seventh Letter

Flagship Store and Gallery
346 North Fairfax Avenue
Los Angeles, CA 90036
323 549 0007

*video shot and edited by Phil Rogna

The Limited Edition Forty Seventh Letter tshirt designed by Tyke Witnes

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Designed by TYKE WITNES, the Forty Seventh Letter tee is limited to 100 pieces and will be available only at the opening of TYKE’s show titled Strange Sediments at The Seventh Letter Gallery located at 346 North Fairfax Avenue in L.A., on Saturday, April 26 at 8:00pm. The show runs until May 10, 2014. Don’t sleep! These are in-store and online exclusive!

Leicacraft at The Seventh Letter Gallery

leica-april-25Leica celebrates their 100th anniversary with the launch of the Leica T and projecting the brand forward with Leicacraft into a second millennium.

The Seventh Letter has teamed up with Leicacraft to present the second Leica Artist Limited Series featuring the illustrated works of Morgan Winter, a specially curated selection of photography by Dennis Morris and a closing party for Stash.

Leica | Artist Limited Series


Opening reception: Friday, April 25, 2014 | 7-10p
One night only

The Seventh Letter

Flagship Store and Gallery
346 North Fairfax Avenue
Los Angeles, CA 90036
323 549 0007

retail@theseventhletter.com